MINDTRIBES is focussed on the inclusion of the diverse customer and employee, locally and globally to drive business and performance growth.
MINDTRIBES unlocks untapped areas of business improvement through leveraging behavioural economics and psychology to nudge the inclusion of diverse customers, employees and their senior leadership. We reveal opportunities to our clients by using targeted data collection, analytics and insights and we partner across 12 months to realise the change. This has become our differentiator. Our 3 core areas are:
By analysing your changing customer demographics and customer data, or by helping you collect this data, we open up opportunities with your current and future diverse customer. The Australian economy loses $75 billion annually* by not attracting, engaging and retaining diverse customers. *(Deloitte, 2017/2018).
Using data gathering or analytics, MindTribes supports clients to understand where in their business culturally diverse staff are represented. We take an intersectional approach: culturally diverse women, men, intergenerational, LGBTIQ, diverse ability. Typically we find low representation in mid-senior leadership of culturally diverse staff not reflecting brand’s highly diverse customers. We work with executive and board teams to drive inclusion.
We know that cultural inclusion does not come without cultural capability. We have moved on from debating whether the bias towards customers or employees is conscious or unconscious. We have shown that by Anglo and Culturally Diverse employees and leaders understanding how to build inclusion in their interactions: servicing, selling, leading, managing – across cultures, performance and business metrics like: revenue, NPS, customer experience, efficiency (time and priority management back to core business), productivity and increased engagement improve incrementally and are sustained.
“The transformation in results and cultural alignment since then has been outstanding”
Santa Fe Wridgways, CEO, 2017
Div provided great value and insight from her experience and the team took away many techniques and ideas that are now embedded in our business.
Callaway, Finance Director, 2017
“Leaders like myself had the right support to coach both on sales performance and cultural behaviours. I loved working with Div and would strongly recommend [MindTribes]”
American Express, Team Manager, 2016
“[MindTribes’] methodologies and approach changed the conversation in our offshore leadership team in order to more accurately comprehend the way we needed to speak with our customers.”
GLS, CEO, 2016
“In an environment where profit for purpose, shared value and conscious capitalism are shaping the future of business, MindTribes has been a leader from the outset… We could not wish for a better change agent for girls.”
Plan Deputy CEO, now CEO, 2017