Connecting Cultures.
Optimising Performance.
MINDTRIBES enhances business performance and growth by driving inclusion of diverse employees, customers and vendors.
Our Solutions
MINDTRIBES unlocks untapped areas of business improvement by leveraging behavioural economics and psychology to nudge the inclusion of diverse customers, employees and their senior leadership. We identify opportunities using targeted data collection, analytics and insights. One of our key differentiators is, that we partner across 12 months to realise the change. Our 3 core areas are:
Cultural Inclusion of Customers
By analysing your customer demographics and customer data, we reveal new opportunities with your current and future diverse customer. Our unique framework and CX score for diverse customers identifies gaps and opportunities in your current sales and marketing processes. We equip you to identify, target, attract, grow and retain an untapped an under-serviced customer base.
The Australian economy loses $75 billion annually* by not attracting, engaging and retaining diverse customers. *(Deloitte, 2017/2018).
Cultural Inclusion of Employees
Leveraging data and analytics, MindTribes supports clients to understand the profile of their culturally diverse staff. We take an intersectional approach: culturally diverse women, men, intergenerational, LGBTIQ, diverse ability – looking across the organisation. We work with the executive teams to develop strategies that drive inclusion, and with the senior management to embed sustainable change.
Typically, we find the representation of culturally diverse staff in mid-senior leadership do not reflect the brand’s highly diverse customers.
Cultural Capability of leaders and managers
Cultural inclusion does not come without cultural capability. Our focus is not on whether the lack of inclusion towards customers or employees is conscious or unconscious. Our focus is on developing leaders’ understanding of how to build inclusion into their everyday interactions: servicing, selling, leading, managing – across cultures
i.e. how inclusion incrementally improves and is sustained to drive ROI by monitoring performance and business metrics like: revenue; NPS; customer experience, efficiency; productivity and increased engagement.
Selected Clients
From captive to offshored delivery centres, multinationals with globally dispersed teams, to multicultural workforces, all servicing diverse customers; our solutions have provided a major shift in how our valued clients do business.
