Connecting Cultures.
Aligning Performance.
MINDTRIBES is focussed on the inclusion of the diverse customer and employee, locally and globally to drive business and performance growth.
Our Solutions
MINDTRIBES unlocks untapped areas of business improvement through leveraging behavioural economics and psychology to nudge the inclusion of diverse customers, employees and their senior leadership. We reveal opportunities to our clients by using targeted data collection, analytics and insights and we partner across 12 months to realise the change. This has become our differentiator. Our 3 core areas are:
Cultural Inclusion of Customers
By analysing your changing customer demographics and customer data, or by helping you collect this data, we open up opportunities with your current and future diverse customer. The Australian economy loses $75 billion annually* by not attracting, engaging and retaining diverse customers. *(Deloitte, 2017/2018).
Cultural Inclusion of Employees
Using data gathering or analytics, MindTribes supports clients to understand where in their business culturally diverse staff are represented. We take an intersectional approach: culturally diverse women, men, intergenerational, LGBTIQ, diverse ability. Typically we find low representation in mid-senior leadership of culturally diverse staff not reflecting brand’s highly diverse customers. We work with executive and board teams to drive inclusion.
Cultural Capability
We know that cultural inclusion does not come without cultural capability. We have moved on from debating whether the bias towards customers or employees is conscious or unconscious. We have shown that by Anglo and Culturally Diverse employees and leaders understanding how to build inclusion in their interactions: servicing, selling, leading, managing – across cultures, performance and business metrics like: revenue, NPS, customer experience, efficiency (time and priority management back to core business), productivity and increased engagement improve incrementally and are sustained.
Selected Clients
From captive to offshored delivery centres, multinationals with globally dispersed teams, to multicultural workforces, all servicing diverse customers; our solutions have provided a major shift in how our valued clients do business.
