Connecting Cultures. Optimising Performance.

Connecting Cultures.

Optimising Performance.

MINDTRIBES enhances business performance and growth by driving inclusion of diverse employees, customers and vendors. 

Our Solutions

MINDTRIBES unlocks untapped areas of business improvement by leveraging behavioural economics and psychology to nudge the inclusion of diverse customers, employees and their senior leadership.  We identify opportunities using targeted data collection, analytics and insights. One of our key differentiators is, that we partner across 12 months to realise the change. Our 3 core areas are:

Cultural Inclusion of Customers

By analysing your customer demographics and customer data, we reveal new opportunities with your current and future diverse customer. Our unique framework and CX score for  diverse customers identifies gaps and opportunities in your current sales and marketing processes. We equip you to identify, target, attract, grow and retain an untapped an under-serviced customer base.

The Australian economy loses $75 billion annually* by not attracting, engaging and retaining diverse customers.  *(Deloitte, 2017/2018).


Cultural Inclusion of Employees

Leveraging data and analytics, MindTribes supports clients to understand the profile of their culturally diverse staff. We take an intersectional approach: culturally diverse women, men, intergenerational, LGBTIQ, diverse ability – looking across the organisation. We work with the executive teams to develop strategies that drive inclusion, and with the senior management to embed sustainable change. 

Typically, we find the  representation of culturally diverse staff in mid-senior leadership do not reflect the brand’s highly diverse customers.



Cultural Capability of leaders and managers

Cultural inclusion does not come without cultural capability. Our focus is not on whether the lack of inclusion towards customers or employees is conscious or unconscious.  Our focus is on developing leaders’ understanding of  how to build inclusion into their everyday interactions: servicing, selling, leading, managing – across cultures 

i.e. how inclusion incrementally improves and is sustained to drive ROI by monitoring performance and business metrics like: revenue; NPS; customer experience, efficiency; productivity and increased engagement. 


“The transformation in results and cultural alignment since then has been outstanding”

Santa Fe Wridgways, CEO, 2017

Div provided great value and insight from her experience and the team took away many techniques and ideas that are now embedded in our business.

Callaway, Finance Director, 2017

“Leaders like myself had the right support to coach both on sales performance and cultural behaviours. I loved working with Div and would strongly recommend [MindTribes]”

American Express, Team Manager, 2016

“[MindTribes’] methodologies and approach changed the conversation in our offshore leadership team in order to more accurately comprehend the way we needed to speak with our customers.”

GLS, CEO, 2016

“In an environment where profit for purpose, shared value and conscious capitalism are shaping the future of business, MindTribes has been a leader from the outset… We could not wish for a better change agent for girls.”

Plan Deputy CEO, now CEO, 2017

Selected Clients

From captive to offshored delivery centres, multinationals with globally dispersed teams, to multicultural workforces, all servicing diverse customers; our solutions have provided a major shift in how our valued clients do business. 
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Want your off-shored or global teams to sell, service, buy or negotiate better?

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