About MindTribes & Our People
Our Story, Our People
MINDTRIBES works with both Australian and multinational organisations, government departments and the education sector to drive cultural inclusion and capability. We work from a job-centric view to grow cultural competence and address unrealised sales, low customer satisfaction metrics, high staff turnover and poor integration. We find that having a business imperative nudges inclusion, and change is embedded long term.
MindTribes answers three key questions: Who are your diverse customers? (to understand and target the changing demographics), Who services your customers? (to ensure that Australian workforces reflect the diversity of their customer base); And how do you service your customer? (to Increase employee and vendor intercultural competence in dealing with clients).
Our differentiator is that we improve operational and business performance by delivering customised cultural diagnostics and training, rigorous performance and accountability coaching via a mobile application and ongoing performance measurement. There is no other company that focusses on cross cultural business competence in this niche way.
Discover how MindTribes can partner with you to grow your East-West Capability.
Div & Vick are Co-Founders of MindTribes. Being South African-Indian-Australian they know personally how cultural diversity can be leveraged or be a barrier. Both performance focussed, with an eye on business improvement, their solution is tailored to bring results.
Div Pillay is the CEO of MindTribes and co-founder of CDWorkforces. She is an expert in behavioural economics and psychology that is leveraged in the diagnostics, design and delivery of all diversity and inclusion solutions, which ensures change and performance improvement. Prior to founding MindTribes, Div spent 14 years mostly in senior People and Culture roles in the BPO industry working across South Africa, Malaysia, Australia, India and The Philippines. Div is named as one of the 100 Women of Influence, 2018 (AFR & Qantas), is a Board Member at STREAT and is the National Chair of D&I, American Chamber of Commerce.
Vick Pillay is the Managing Director of MindTribes and had the original idea for CDWomen. His focus is on business operations, growth pathways and financial strategy. He brings this expertise and his global leadership experience across 20 years, having worked across Europe, America, Africa, Asia and Australia in senior leader roles, the last being Associate Director at Ernst and Young. He is on the Board of the Australian Philippine Business Council and advisor to the Breast Cancer Network, Australia.
Our Senior Team
Michelle Redfern and Renata Bernade form part of the senior team at CDWorkforces and MindTribes respectively, fulfilling strategy and operational execution of specific portfolios.
Michelle Redfern is a co-founder of CDWorkforces and founder of Advancing Women. She is an expert in organisational gender diversity and is trusted advisor to CEO’s, Executives and Leaders who are committed to improve their business performance by having more inclusive and diverse workplaces. Michelle is a Non-executive director for Williamstown Football Club and Good Shepherd Microfinance. She is also named as one of the 100 Women of Influence, 2018 (AFR and Qantas).
Mo has over 15 years of marketing & business development experience working across some of Australia’s leading entertainment & media brands. In 2017, he was one of the youngest executives to be recognised amongst the Top 50 most innovative marketers in Australia and went on to make the Top 10 Marketing Leaders list in the CMO Australia Rankings the following year. Today, he is widely regarded as one of the leading entertainment marketers in Australia, offering counsel as a board member and keynote speaker. Mo has lived across multiple continents and still has deep seated family ties in India, North America and Australia. His deep understanding of cultures & diversity allows him to readily connect brands & products with diverse audiences.
Renata is Head of Market Strategy at MindTribes, leading the market offering into the Education sector. She has extensive experience in managing higher education portfolios, international scholarship programs, and industry partnership projects linking government, businesses and the not for profit sectors. Her international work experience spans South America, North American, Europe and Australia.
What do you need to do differently to buy, sell, service, negotiate and manage in a culturally different environment?