Are you inclusive of your diverse customers?
To be truly inclusive of your diverse customers, you need to know who they are from an intersectional perspective and what they think about your service – is it inclusive of them? At MindTribes, we uncover this lens for you. We also influence you to be inclusive in your design of policies, programs and service delivery.
$75 billion is lost annually to the Australian economy from not including diverse customers (Deloitte study, 2017).
Taking an Intersectional Approach with your Customers
- Use data analytics to understand the demographics of a diverse customer profile, now and in the future
- Leverage focus groups to target specific needs of CALD, LGBTIQA+, Indigenous, Disability, different generations and socio-economic groups.
- Design of unique customer profiles using data and behavioural psychology
- Advisory and recommendations on the application of customer profiles across business processes and customer journeys.
Contact us to help you find the data and do an impact assessment
Acknowledgement to Country
At MindTribes, we pay our respect to Aboriginal and Torres Strait Islander people of Australia. Representing the oldest living culture in the world, First Nations people have been the traditional custodians of this land for more than 65000 years. Australia, is the only commonwealth country that does not have a signed treaty (a formal agreement with the government and Indigenous people). We at MindTribes are committed to ensuring that every client we partner with has a meaningful and action-based Reconciliation Action Plan (RAP)– whilst we don’t design or deliver a RAP, one of our first principles is not doing business with a client who does not have a RAP or an intention to execute a RAP in the time we are with them.